Florilegium Paris: Photography, Content Creation & Marketing Support
Natural Dyeing Workshop & Content Creation - Participation in Florilegium Paris’ first test workshop on natural dyeing, at the invitation of the founder, with both a creative and advisory role.
Production of photo and video content to document the experience, showcase the brand’s craftsmanship, and create communication assets for social media.
Ongoing support for the founder through feedback and recommendations on the project, the workshop experience, and its communication, contributing to the brand’s overall development.
Since the beginning of this collaboration in April, Florilegium Paris’ Instagram community has grown from 5K to 60.4K followers, representing a +1,108% increase in approximately four months.
E-commerce Content Creation - Support for Florilegium Paris during the launch of its e-commerce website in May 2026, through the production of the visual content used to showcase its products.
Production of product and natural dye kit photography, as well as photo and video content for product pages and other sections of the website.
Development of a cohesive visual direction aligned with the brand’s identity, highlighting its natural pigments, materials, products, and artisanal expertise.
Event & Content Creation - Coverage of an event centered around natural dyeing and artisanal craftsmanship, bringing together influencers and professionals from the fashion and creative industries.
Production of photo and video content highlighting the event, its attendees, and the Florilegium Paris universe across its various communication channels.
Creation of content designed to strengthen the brand’s visibility, document its development, and showcase its positioning to an audience interested in fashion, creativity, and artisanal craftsmanship.