Management of the Sephora Collection x Yanissaxoxo collaboration
Management of the development of the collaboration between influencer Yanissaxoxo and Sephora Collection: selection of products, shades, packaging, etc.
Organization of the photoshoot with the agency, Yanissa, her hairstylist, makeup artist and stylist. Behind-the-scenes preview of the shoot.
Overview of the content published on the influencer’s social media, and on Sephora and Sephora Collection’s social channels, as well as on Sephora’s website for the product page.
Development of a PR kit for influencers in collaboration with Yanissa. Management of the production, seeding and distribution of the kits.
This kit created major buzz on TikTok and Instagram, sales forecasts were exceeded, the products sold out within a few hours of launch, and the ROI was very positive.